WEDDING FLOWERS: Royals on Social Media
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Showing posts with label Royals on Social Media. Show all posts
Showing posts with label Royals on Social Media. Show all posts

Royal Social Media: October's Instagram hits


Social media is fast becoming THE way royal houses choose to communicate. In an age where news moves faster than fast and often gets boiled down to a few words and a picture or two, official social media channels help set the agenda while keeping a seemingly insatiable appetite for royal stories going. What the royal houses choose to post on their official Instagram accounts tells us what they want to show to the world. What gets the most likes tells us just what hits a nerve. So to see what really got royal audiences going in October, here's a run down of the most popular Instagram posts on each official royal account. It's going to be busy - we're off to a swimming pool, climbing trees and trying out a bit of ballet. And you have to wait til the end for the biggest hit of the month. Grab the tea and biccies and enjoy October's royal social media hits.







Let's start with the best photo of the month, a future king and queen apparently under water. We know Mary and Fred are pretty unflappable but even they need help not to appear soaking wet while apparently under water. The royal couple were photographed at the famous ''Swimming Pool Illusion'' artwork by Leandro Erlich at the 21st Century Museum of Contemporary Art in Kanazawa during their visit to Japan this month. It is, of course, an optical illusion but left us all with a fab photo of the Crown Prince and Princess of Denmark. It was a huge hit on the official Danish Royal Household Instagram account, winning 16.2k likes, more even than the new photo of Prince Christian taken to mark his 12th birthday which wasn't far behind with 15.1k likes.



It shows the power of a good photo. Usually birthday portraits are a sure fire for the most liked any month of the year. That was the case in Belgium where a new photo of Princess Elisabeth, Duchess of Brabant was shared to mark her 16th birthday and won just over 1,500 likes. It doesn't sound a lot when you look at the numbers for other royal accounts but this is the smallest of the official regal Instagram accounts and photos average around 300 likes. The total for the new portraits of the heir to the throne are big for this channel.



Another relatively small and new channel is the one belonging to the Norwegian Royal Household which began by sharing photos of the places and people visited by the family on their travels. Now it focuses much more on the royals themselves and the likes are jumping as a result. The most popular photo here in October was one of three generations of royal women opening a new sculpture in the park named after future Norwegian queen, Princess Ingrid Alexandra. The second in line to the throne was snapped with her mum, Crown Princess Mette-Marit, and her granny, Queen Sonja, on an autumnal day and the result was liked over 2,900 times. The photo itself is a great example of why social media can work so well for royalty. It's not the best quality shot (blurred here and there) and hardly formal but it's got a real behind the scenes feel as Mette-Marit looks on proudly at her little girl who is, herself, taking the camera on with confidence. Easy to see why it was published and liked.

OK, we've done the swimming pool, time to climb a tree. Clarence House went through a phase of sharing so much on its Instagram feed it was hard to keep up. It also comes a long way behind in the number of likes compared to the two other accounts run by the British royals and this month's most popular image is interesting in that regards. Despite plenty of photos of Charles and Camilla going about their royal business, top of the tree was an owl having a snooze. It is a fab photo, there's no doubt about that, and if you stop and read the post that goes with it, it's also a rather clever way of promoting a cause close to Prince Charles' heart. There is lots of information there about the owl himself and why such care is being taken around him and his habitat. Saving the planet without getting everyone's back up - perhaps Prince William needs to take a few lessons from papa.



While Instagram is a very modern medium, sometimes history can't be beaten. The most liked photo on the Royal Family's official account came from 1958. The image of the Queen and the Duke of Edinburgh meeting members of the Royal Ballet after a performance almost fifty years ago scored 37.5k likes. But then what's not to love about the pure divadom of the ballet stars as they curtsey to the Queen in one of her sparkliest tiaras? Social media is all about moments and this is 



Social media can also let some very serious moments take on the significance they need. On October 5th 2017, the high profile politician, Eberhard van der Laan, died after a very public battle with lung cancer. He was 62 and had given up his tenure as Mayor of Amsterdam less than three weeks earlier. The Dutch Royal Household posted a poignant tribute to Mr van der Laan with a personal message from King Willem-Alexander and Queen Maxima who underlined their admiration for his love for Amsterdam and his desire to help others. They also offered their condolences to his family. Over 12,000 people showed their support for this post.





New beginnings also featured high on the most liked royal Instagrams of October 2017. After keeping us waiting for several weeks, Prince Gabriel of Sweden finally starred in his own official portraits. The little prince, born on August 31st 2017, was snapped in the arms of his father, Prince Carl Philip, while mummy Sofia cuddled big brother, Alexander. The photos won 35.5k likes - hardly a surprise to learn they are the most popular on the official Swedish royal account. When were new baby photos ever going to be anything other than completely and totally loved?



But the most popular photo shared on official royal Instagram accounts in October was all about a major story for 2018. The first official appearance of the Duchess of Cambridge following the announcement that she is expecting her third baby was always going to get people excited so it's perhaps no surprise that the photo of Kate with William at a reception to mark World Mental Health Day got just so much love. It won 127k likes, making it easily the most popular photo on the always popular Kensington Palace account. We can expect royal social media to be dominated by the new baby, due in April 2018. No doubt there will be plenty of posts to come - the likes are bound to follow.

Royal social media stars of July 2017


Royalty relies on image. Since medieval times, the appearance of things regal plays a big part in the success or otherwise of a dynasty. From Holbein's portraits to Beaton's photos, one moment caught forever can have a huge say on the forever prospects of a royal family. In the 21st century, image remains just as important and is played out in many different ways with Instagram increasingly popular. Nearly all the royal houses of Europe have an official account now (we're looking at you, here, Felipe and Letizia because you broke our hearts not launching one to co-incide with the State Visit) and what they post there gives us a pretty good idea of how they want to be seen right now. Just as importantly, what we like gives a good indication of how we see the royals right now. And birthdays and cute kids always win. Nothing beats a birthday on Instagram. Except puppies, and we had one of those this month, too. In a cake filled month, here's what won hearts for the royals in July 2017.




To be honest, there was only ever one contender for most popular official royal Instagram of July 2017. Birthday boy George always had this one in the bag. Turning four guaranteed us a new official photo which had the top spot sorted before it was even released. But the Chris Jackson portrait of a smiling George was successful beyond anything seen so far on official royal Instagram accounts. It took 307k likes and counting in just a few days, making it easily that channel's most liked photo ever and. That's in a month with a lot of photos to get through as the Cambridges toured Germany and Poland, hit Wimbledon and did the whole State Banquet thing when King Felipe and Queen Letizia came to call. Nothing came close to George.





Birthdays played big in Sweden, too, this month where the official royal Instagram account was on fire and winning more hearts than you can shake a stick at. There was a rush of shared images for the 40th birthday of Crown Princess Victoria and you put a popular princess, big birthday and Instagram together and you get a mad rush of likes. The most popular image, just, was this stand out snap of Victoria with her children, Estelle and Oscar, on the carriage ride through Stockholm on her birthday. This is what royal Instagram is all about. A fab photo, behind the scenes and giving us something we wouldn't otherwise see and all taken by Victoria's husband, Daniel, as the two of them tried to keep adventurous Oscar in the carriage itself. But it had stiff competition with official portraits of Victoria almost beating it to top spot and an image of the whole Swedish Royal Family released to celebrate summer hot on its heels. It's been a really successful month for Sweden's royals and that's written large on the Instagram page where the House of Bernadotte can currently do no wrong.
Belgium's official royal Instagram account also had its best month ever. This is one of the newest around and it's still building a following. Right now it has just under 6,500 followers compared to Kensington Palace's 2 million. So it's most liked image of July is a real triumph. OK, it's only on 3,000 or so likes but that's about half its followers and it's easily the most popular post it's had so far. And it shows that the next generation of the country's royals are bringing in the likes - this photo of heir to the throne, Princess Elisabeth, with her two brothers and sister was shared to mark Belgium's National Day on July 21st and outdid anything else on the account with no questions asked. Check out the comments, Elisabeth is a royal star in the making.




Back to the birthdays and another anniversary special ended up as the most liked Instagram post on the official Norwegian royal account. The slightly awkward photo of Crown Prince Haakon Magnus unveiling the, shall we call it unusual, statue of his mother, Queen Sonja, on her actual 80th birthday took at terrific 2,115 hears in July, making it one of this new account's most popular posts ever. This royal channel started out by promising to put the people and places visited by the Royal Family at the top of its agenda but in a summer of celebrating birthdays, it's the family itself who have ended up centre stage with the like count going up as a result.  Pretty pictures of princes and princesses are where it's at with Instagram.



If you don't have a really big birthday or a huge anniversary to post about, pets will always prove popular. Denmark's royals gave us a dog on Instagram in July 2017, what's not to love? Crown Princess Mary shared two photos of her family's new pet dog, Grace, on the official account and sent the heart meter soaring. The pair of snaps took in over 13,000 likes during the month. The comments are interesting, too. Plenty of those who left a message were oohing over Grace and remembering Ziggy, the princely pet pooch who passed away earlier this year. This post is a great example of how Instagram and social media allows the royals to take full control of their image - Instagram offers the royals a chance to add something more personal to the public image on their own terms while keeping their hands firmly on the keys to the castle door.
There were no really big birthdays or new pets for the Dutch royals to celebrate but fear not, that other favourite regal staple, the summer holiday pose, swept in from the right at the start of July and topped the official Instagram likes for the month. We got a whole album of lovely images from King Willem-Alexander and Queen Maxima as they posed alongside their three daughters and they got over 13,000 likes in return. It all comes back to the same thing, that image of happy family with a focus on the next generation. 
Did I mention birthdays were always popular on Instagram? That new photo of George at four was the most liked image on the official account of Clarence House with 12.1k hearts but coming in second was another birthday image. The Mario Testino portrait released for the 70th birthday of the Duchess of Cornwall, showing Camilla and Charles getting cuddly, took almost 9,000 likes which is a good showing for this account which is image heavy but usually sees pics taking 1-2,000 hearts a go. And it had a busy month with an avalanche of images of the couple's engagements as well as some fabulously fun shares from the past so this tally of support is pretty impressive all round.
Prince George also topped the poll on the official Royal Family account as well with 77,000 likes and counting there. Overall, that one image has taken around 400,000 hearts in just over a week of publication, an indication of the power of one photo. A photo of George, Charlotte and their mum and dad came in second with 36,000 likes. In fact, the Cambridges dominated the Royal Family most liked list, too, despite another busy month of regal images there. At a time when William and Kate are coming under increasing scrutiny over their workload, it's interesting to see that in the image led world of Instagram, one smile is enough to win plenty of friends and influence people, briefly at least. For that's the other side of social media. The narrative can change instantly on both sides. The posts tell us how the royals want to be seen, the likes tell us what we want to see and like everything in life, it's fluid. July 2017 was all about birthdays but it will be interesting to see where the love lies in times when there's no cake to eat.

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